Keep in mind ...
What is the aim of the video? To inform, educate, sell or motivate?
What is the message you want to convey? This will form the basis of your script.
Who is your target audience?
Where will the film be shown? Website, Social Media, Trade shows?
When will the film need to be delivered by?
Do you have any specific requirements? Special effects, animation or aerial filming?
Have you seen an example video you like the look of?
Budget? It’s good to have an idea of what you want to spend.
The Narrative - Would you like a voiceover and music, or just on-screen titles?
Filming interviews? What is the availability of staff, locations and resources?